Bally — The Slot Machine Company
Bally Has Made Slot Machines for 75 Years
Bally is Another Word for Innovation
Bally's future became uncertain when Ray Moloney died in 1958; the following five years were dicey for the gaming-machine manufacturer. In 1963, however, a man by the name of Bill O'Donnell took over the helm at Bally and steered it to renewed fortune. That same year, Bally introduced Money Honey, a groundbreaking, 3-reel, electromechanical slot machine that changed the face of the gambling biz forever.
Money Honey was innovative in that it used an electronically controlled mechanism (as opposed to the purely mechanical construction that had been used until that time); and a much bigger — "bottomless" — coin hopper that could hold and pay out up to 500 coins to a lucky winner. A star was born and Money Honey ruled the slot roost for over a decade. Within just a few years of O'Donnell assuming leadership of Bally, the company was producing over 90% of the slot machines found on the floors of Vegas casinos.
Bally and Slots Will Always Be Synonymous
Bally continued to grow and expand, becoming an even more powerful force in the gaming industry; the slot-machine-manufacturing arm of the huge conglomerate was just a small part of the big Bally picture. Bally continued to make slot machine history when it introduced the first touch-screen video slot machine in 1994; called the Game Maker, it allowed players to choose from ten different games on one console just by touching the screen. Since then, Bally's famous name can be seen on the Internet; it is already a major player in the online gambling business. The company has moved into the 21st century with the same determination and zeal that it has shown for the last 75 years. Slot machine lovers will forever be in their debt.