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Is Endgame the End for Captain America?
Since Iron Man was released in 2008, MCU fans have been kept guessing. Will there be a sequel? How will the plot develop? Is anyone going to die (lol)? What’s coming next? And now: how will it all end? Well, we’re here to put your mind at ease. It won’t. Sure, a couple of characters might be killed off here and there. It might well be true that ol’ Captain America will be getting the boot, if recent Chris Evans rumours are true. Heck, new characters will likely come to life. Then be killed off. Then brought back to life again. Or not. Regardless, we’ve come to tell you that whatever the scenario or outcome in Avengers: Endgame, it doesn’t really matter. Here’s why.
No.1: Marvel is a Business
Though we’re pretty sure that Marvel has made more than enough profit on their superheroes, in this money-driven day and age, there’s always a hunger for more. If you’ve been following the MCU since Phase 1 rolled out, you’ve probably cottoned on to the fact that each film, from then till now, ends in a cliff-hanger. Why? Well, it’s how TV and film works. If you knew the outcome, you wouldn’t be invested in watching. And if you weren’t watching, then they wouldn’t be making money – and there would be no chance for any sequels.
No.2: Marvel is a Business
To keep the sequels coming, the revenue flowing and, you know, the natural order of things in check, Marvel – and indeed any other franchise – will invest everything they have in keeping things going. If popularity shifts from one product to another (or, in Avengers’ case, one character to another) then something new needs to be introduced to appease the masses. This is where the ‘oh-my-gosh-they’re-giving-Captain-America-the-boot’ thing gets interesting. When Chris Evans took on the role of Captain America, it was 2011. So, basically 8 years ago. A lot of things can change in 8 years. And a lot has. Feelings. Hearts wander. Fans stray. Most of humankind are fickle creatures. We need to be kept interested. Constantly entertained. Even – or perhaps especially – when it comes to Avengers: Endgame. Even if that means you’ll ‘lose’ your favourite character, or see less and less of them. Don’t worry. History tells us that they’ll be replaced by a newer, better version. And that you might just love that one even more.
No.3: Marvel is a Business
Like it or not, we as the audience have to ask ourselves what our role in all of this is. Are we true MCU fans? Or have we just bought into a formula of success? Now, this kind of thinking will probably see a lot of Marvel admirers up in arms. But it is something we urge every devotee to think about at some point.
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What Will Endgame End?
By now, the message should be hitting home. Nothing. Once more, for good measure: Marvel is a business. Whether jaded fan or in-the-dark outsider, there should be an equal take-away here – and that is that as much as franchises are created to be adored by fans, they’re also created to keep you coming back for more. Marvel certainly has.
*Since the publication of this article Avengers: Endgame has been released.
